A new book by David Robie
Stop Forcing the Wrong Framework
Your team isn't failing because of talent, funding, or effort. It's failing because the system doesn't fit the mission.
The Right-Sized Framework is a practical playbook for product leaders and developers who need results — not theory.
All author profits support the Leading With Integrity non-profit.
95%
of products fail — not because of bad ideas, but because of the wrong execution system.
The Problem Isn't Your Team
You're trying to sprint in deep-sea diving gear.
Most frameworks were designed for massive teams running decade-long programs. Modern fast-moving teams are applying 1970s aerospace process to 2025 product realities.
Slipping deadlines and expanding budgets aren't a talent problem — they're a structure problem. The Right-Sized Framework was built for the speed and scale you're actually operating at.
Learn how it works →The Framework
Six phases. Continuous momentum.
- 01 Product-Market Fit Validate the problem before you build the solution.
- 02 Plan Right-size your team, timeline, and resources.
- 03 Design Architecture and prototyping without the overengineering.
- 04 Build Structured execution with checkpoints that matter.
- 05 Test Validate against the original intent — not just the spec.
- 06 Release Ship with confidence, then keep improving.
Who It's For
Built for the people who own the outcome.
Engineering Leaders
Bridge the gap between execution speed and organizational complexity.
Program Managers
Drive delivery without bureaucratic drag.
Product Leaders
Own the roadmap and the results, not just the backlog.
Founders
Move fast with structure — not chaos.
Not Just a Book
Templates, processes, and metrics you can use Monday morning.
Every chapter ships with practical tools you can apply immediately. No subscriptions, no hidden costs, no certification required.
Get the Book →- Templates Ready-to-use planning and execution templates for every phase.
- Processes Step-by-step frameworks you can adopt without an army of consultants.
- Metrics Know exactly what to measure and when — and what to ignore.
- Action Plans Chapter-by-chapter steps you can follow starting Monday.
Why It Works
Forged in space systems. Proven in the field.
The framework derives from decades of delivering complex programs in aerospace, defense, and advanced technology — environments where failure isn't an option and bloat isn't a budget line. Distilled here for the teams that need it most.
What's Inside
Eleven chapters from stuck to shipping.
- 01 Stuck in the Mud with No Traction →
- 02 Are You Ready for This →
- 03 Crafting a Compelling Vision →
- 04 The Product Development Cycle in Action →
- 05 I Need More Paying Customers →
- 06 Don't Wander — Plan with Purpose →
- 07 Design the Solution →
- 08 How to Build (and Intelligently Break) →
- 09 Test — Turn Uncertainty into Evidence →
- 10 Release — Launch Without Regret →
- 11 Conclusion — Bringing It All Together →